A different approach to web form design
Posted: March 2nd, 2010 | Author: Thijs Oppermann | Filed under: Design, Forms, Usability, Web Development | No Comments »An interesting article about a different way to look at forms: “Mad Libs” Style Form Increases Conversion 25-40%.
Conclusion of the article seems to be that conversion increases a lot when presenting the form as a narrative. Don’t know if that really is supported by the small test they did, but I’m inclined to think they might be on to something.