/dev/tty » Forms http://blog.tty.nl Notes on Web Development, Computer Programming, and Software Engineering Thu, 29 Dec 2011 10:59:13 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 A different approach to web form design http://blog.tty.nl/2010/03/02/different-approach-to-form-design/ http://blog.tty.nl/2010/03/02/different-approach-to-form-design/#comments Tue, 02 Mar 2010 13:57:50 +0000 Thijs Oppermann http://blog.tty.nl/?p=363 Continue reading →]]> An interesting article about a different way to look at forms: “Mad Libs” Style Form Increases Conversion 25-40%.

Conclusion of the article seems to be that conversion increases a lot when presenting the form as a narrative. Don’t know if that really is supported by the small test they did, but I’m inclined to think they might be on to something.

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